1 Thought:

I noticed as a younger man how easy it was each day to just keep focusing and getting better at the things I was already doing well.

I also noticed when I would make my daily task list that I would naturally knock out the tasks I was already most comfortable with doing .

I spent my day honing my skills, but mostly focusing on the ones I was already doing exceptionally well.

Did I get better at these focus areas; absolutely. Did it serve me well; to a certain degree, sure it did.

95% of my time was focused on what I was already best at. As I grew into business ownership and senior management roles did I have the teams and companies I ran focused on “our” 95%…absolutely I did.

The tone of this post is certainly leading you to believe I am going to suggest you play to your strengths and leverage your abilities in the areas you are the best, right?

Plot twist. The thing is, you and now your teams and companies core competencies should be on lock; you’re already great at what you do, but what you do best is the easy part now, isn’t it?

The 5% we avoid, and don’t focus on, is what often slips us up, it’s the true missing link between “us” and the “competition”. The 5% might just be your unique selling proposition, your difference maker.

Tilman Fertitta’s book Shut Up And Listen talks about this topic as he talks about him shifting his focus in his many restaurants, and other businesses to the 5%. Do the chairs at the table setting all match; are drinks being served with a napkin, are all the fans operating at the same speed, and so on and so on. He recognized that great food and things like that are the greens fees for being in business, not the difference makers.

Is Tillamn nitpicking? Or is Tillman focusing on the 5% that most owners, managers, and team members don’t because we are focusing solely on our core competencies, and missing the details that separate us from our competition?

How many times as a consumer have you been turned off to a product or service because of the small stuff?

Being turned off, or buying from a competitor because of the small stuff happens all the time; don’t let that happen to you.

FOCUS ON THE SMALL STUFF!

1 Quote:

“Most moderately successful businesses are good at about 95% of what they do.”

– Tilman Fertitta

“World’s Richest Restaurateur”, Owner of the Houston Rockets, Author, and TV Personality

1 Question:

Are you willing to walk your facility, analyze your teams communications, and take a deep dive into the details of your business, and identify the small things that are being minimized currently, and give them the attention needed?

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