A Few-Things

  • Contrast Marketing: How to Stand Out in a Sea of Sameness

    1 Thought: In today’s hyper-competitive marketplace, attention is the most valuable currency. Whether you’re a startup trying to break through industry noise or a large company facing saturated competition, one principle holds true: different is better than better. This is where contrast marketing becomes a game-changer. What Is Contrast Marketing? At its core, contrast marketing…

    A few things

  • “I Know Who You Are”: Solving the Mystery of Exceptional Customer Experience

    1 Thought: In I Know Who You Are, Barbara Rae-Venter pulls readers into the gripping world of investigative genetic genealogy—a cutting-edge technique she used to help unmask the notorious Golden State Killer. At its core, the book is a story about solving mysteries through tiny, often overlooked details. Every surname, every snippet of DNA, every…

    A few things

  • Nothin’ But NET!

    1 Thought: In the spirit of March Madness I was subliminally prompted to blog about something regarding a net I guess. The mind is a highly suggestible place. Net I feel is most simply defined by what is left after the work has been done. In basketball the practice has been put in, we’ve broken…

    A few things

  • AI Friend or Foe?

    1 Thought: I recently was part of a hiring event. I was thrown off by a highly talented, charismatic potential hire. This lady had been with the same employer for over 15 years, grown revenue year over year, and had an attitude that showed no plans of stopping. For the sake of the blog we…

    A few things

  • Limbo…How Low Can You Go $$$

    1 THOUGHT: I’ve always felt it’s best to have a perspective, then in turn understand the perspective of who’s across from you. Like many of you I’ve been commoditized (spell check say that’s not a word but roll with it) at one point or another. I feel it’s important to make your USP (Unique Selling…

    A few things

  • I Object!

    1 THOUGHT: Whether your business card says you’re in sales or not; you are in sales. The traditional understanding of being in sales or simply the need to express and have your point of view fully understood means you are or you need to become a salesperson. I’ve asked those I’ve trained over the years…

    A few things